In August we locked the market-making strategy, shipped this interactive roadmap, and went deep on the marketing side of the launch — reviewing existing campaigns, proposing new product and GTM ideas, and bringing in top marketing agencies.
1. MM strategy — built & finalized
Done
Put together the full market-making strategy for the launch and locked the final version.
2. Interactive roadmap
Done
Turned the launch plan into the clean, interactive roadmap you're looking at right now.
3. Moto wallet-scanner concept (GTM)
Parked
Came up with a wallet-scanner concept to strengthen the GTM. Not adopted for now — kept on the shelf for later.
4. Marketing review & feedback
Done
Reviewed all existing marketing strategies and campaigns — X, UGC and the rest — with comprehensive, per-channel feedback.
5. Moto dashboard concept
Accepted
Proposed the Moto dashboard idea — accepted and slated for development.
6. Marketing gap + agency intros
Done
Flagged the lack of marketing motion around the launch and introduced 4 of the best marketing agencies to strengthen it.
7. Agency proposal review
In progress
Helping review the agencies' proposals to pick the right fit.